OXYMORAL

 

 

 

The article in Cross-Cultural Studies: Education and Science (2026, Vol. 11, No. 1-2, pp. 62-75) examines the linguistic and cultural picture of Russia based on an analysis of selected Slovak media texts. The purpose of the analysis is to identify how Slovak media portray Russia, focusing not only on linguistic means but also on the cultural and value aspects presented in these media texts. The article discusses both the past and, primarily, the present-day picture of Russia, as well as its influence on politics, economics, and culture. The introduction addresses the key role of the media’s picture of countries and cultures in shaping opinions, attitudes, and prejudices that influence the perception of other peoples and cultures. The introduction also outlines the objectives of the study. The first part discusses the inextricable link between language and culture, highlighting the role of language not only as a tool for expressing ideas but also as a means of influencing perception and understanding of the world. The second part presents a picture of Russia in its historical past and compares it with the present. The following two parts analyse the current and, to some extent, past manifestations of the linguistic and cultural image of Russia based on selected written Slovak media texts. In conclusion, general conclusions are drawn based on the presented analyses of individual Slovak media texts.

 

The article was funded by the EU NextGenerationEU through the Recovery and Resilience Plan for Slovakia under the project No. 09I03-03-V04-00670 Inverted Morality: Reversed Semantics in Old Church Slavic Moral Words (OXYMORAL).